资本加持下,产品仍是品牌发展的核心。今年排队及过会的IPO女装企业,还有一个有趣的现象,算上目前正等待过会的玛丝菲尔、欣贺股份,以及今年2月上市的安正时尚和刚宣布暂缓IPO发行的地素时尚,正好是2014年服装行业销售利润率百强中前四强企业。从已披露的企业2015年度信息来看,2015年安正时尚、玛丝菲尔、地素时尚、欣贺股份分别实现企业经营毛利率达68.61%、79.33%、74.54%、78.68%,均高于行业平均值68.23%。而据安正时尚上市后公 Capital blessing, the product is still the core of brand development. There is also an interesting phenomenon in the IPO women’s clothing line up and the meeting this year, including Masiffer, Shinsei, which is currently waiting to be met, as well as Anzhong Fashion, which was listed in February this year, and the newly announced suspension of IPOs Fashionable, just in 2014 apparel industry sales top 100 in the top four enterprises. According to the information of the disclosed enterprises for 2015, the gross profit margin of Anzheng Fashion, Masifer, Dusian Fashion and Xinyu respectively achieve the operating profit of 68.61%, 79.33%, 74.54% and 78.68% respectively in 2015, both higher than The industry average of 68.23%. According to Ann Fashion listing after the public