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作者认为,通过比较网络媒体与大众媒体广告投放的实证效果可以看出,网络媒体传播效果中存在明显的虚假与泡沫。作者分析了网络媒体传播效果中存在的具体问题,指出了其中的种种隐藏手段。
The author believes that by comparing the online media and the mass media advertising empirical results we can see that there are obvious effects of online media dissemination of false and bubble. The author analyzes the specific problems that exist in the effectiveness of online media and points out the various hidden measures.