进入互联网信息时代,作为“平民媒体”的微博,因其使用的快捷性、信息渠道的广泛性、信息传播裂变性等特性,顺应了全媒体时代受众群体“快餐式”信息获取的需求,正逐步侵蚀改变着传统新闻传播形态,使微博时代新闻传播面临着巨大变革。本文着重探讨一下,微博时代新闻传播的变革与未来发展方向。 Entering the age of Internet information, weibo, as the “civilian media”, has been adapted to the “fast food” information in the media age due to the quickness of its use, the extensive information channels and the fission of information. Access to demand is gradually eroded to change the traditional forms of news distribution, so that weibo microblogging is facing a huge change in news dissemination. This article focuses on the reform and future development of news communication in the era of Weibo.