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过去的一年,对于视频来说,意义非比寻常。品牌广告主完成了电视之外,对另一张主流屏幕即电脑的大规模迁徙,无论是从广度,还是深度来看,都是如此。北大新媒体营销传播研究中心发布的《网络视频营销绿皮书》指出,随着视频内容正版化成为行业新标准,网络视频已经步入了黄金时代,网络视频的影响力也得到空前爆发。放眼未来,视频对网民意味着什么?前不久的一次营销业内高端交流会上,爱奇艺营销高级副总裁王湘君分享的一段视频引起广泛关注。此段被命名为《多屏时代的品质营销》的视频中,普通消费者投射到大屏幕观看来自手机的高清视频,
The past year has had an extraordinary meaning for video. Brand advertisers completed the television, the other major screen that is the computer’s large-scale migration, both from the breadth, or depth point of view, are so. The “Green Paper on Internet Video Marketing” released by Peking University’s New Media Marketing Communication Research Center pointed out that online video has entered an era of golden age with the genuineness of video content becoming a new industry standard, and the influence of online video has also been unprecedented. Looking to the future, what does video mean to internet users? In a recent high-end marketing exchange in the marketing industry, a video shared by Wang Xiangjun, senior vice president of iQiyi Marketing, attracted wide attention. This section was named “multi-screen era of quality marketing,” the video, the average consumer projected to the big screen to watch high-definition video from the phone,