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随着2014年7月14日德意志战车的四度捧杯,“战火”持续一个多月的第20届足球世界杯比赛也在球迷的狂欢中进入尾声。作为国内转播本届世界杯的唯一平台—中央电视台在过去的一个多月内全程转播了所有64场比赛,满足了数以亿计的中国球迷的收视需求,同时也创下了15亿元的广告收入新高,堪称2014年国内体育报道的第一盛事。中央电视台在吸取前两届世界杯成功转播的经验基础上,以一种全新的转播观念对世界杯转播进行了
With the fourth-place win of the German chariot on July 14, 2014, the 20th FIFA World Cup ™ event “War” lasts more than a month is coming to an end in fan’s carnival. As the sole platform for the broadcast of this World Cup in China, CCTV broadcast all 64 games throughout the past month or so, meeting the demand of audiences of hundreds of millions of Chinese fans and setting an advertising revenue of 1.5 billion yuan A new high, called the first event in 2014 domestic sports coverage. Based on the successful broadcasting experience of the previous two World Cups, CCTV carried out the broadcast of the World Cup with a brand new broadcast concept