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报纸文艺宣传是党的新闻宣传工作的重要组成部分。新时期报纸文艺宣传,服务于改革开放的大局,勇于探索,不断开拓,与时俱进,为党的文艺和新闻宣传事业的繁荣进步作出了积极的贡献。文艺,是人民群众思想意识的一种反映,更是影响人民群众思想意识的精神力量。当前,思想文化领域发生深刻变化,发展社会主义先进文化,是促进社会主义物质文明、政治文明和精神文明协调发展,构建社会主义和谐社会的紧迫要求。研究和分析报纸文艺宣传的规律,是为了积极有效地引导文艺宣传舆论,在全社会形成和发展积极健康的主流舆论,敏锐地把握文艺宣传动态,提高报纸文艺宣传的针对性和实效性,为加快全面建设小康社会步伐创造良好的思想舆论环境做出应有的贡献。
Newspaper literature and art propaganda is an important part of the party’s propaganda work. The newspaper propaganda in the new era served the overall situation of reform and opening up, dared to explore, keep on exploring and advancing with the times and made positive contributions to the prosperity and progress of the party’s literature and art and news propaganda. Literature and art are a reflection of the masses ’ideological consciousness and even spiritual forces that affect the masses’ ideological consciousness. At present, profound changes have taken place in the ideological and cultural fields and the development of an advanced socialist culture is an urgent requirement to promote the coordinated development of the socialist material civilization, political civilization and spiritual civilization and to build a harmonious socialist society. Studying and analyzing the law of newspapers and periodicals propaganda in newspapers is to actively and effectively guide the publicity of literature and art, form and develop positive and healthy mainstream media in the whole society, keenly grasp the dynamics of literary and artistic propaganda, and enhance the pertinence and actuality of newspaper literary propaganda. Accelerate the pace of building a moderately prosperous society in an all-round way and create a good ideological and media environment to make its due contribution.