论文部分内容阅读
基于Web of Science的文献检索与分析显示,国际学术界对“旅游目的地品牌”的研究始于2000年,2005年以后相关研究逐渐增多。来自美国、中国(大陆)及英国的研究者贡献了较多的文献。在该领域中较为活跃的研究者有Butler.R,Cai.LA,Dehuang.N,Gartner.WC,Therkelsen.A和Woodside.AG等。国际学术界对旅游目的地品牌的研究一般都是在目的地营销的背景下,立足于目的地品牌建设,以某一地理层面的旅游目的地为对象而展开。相关研究业已深入到目的地品牌模型构建的层面。研究中涉及的方法主要有:结构方程模型、准实验方法、分类回归分析、典型相关分析及叙事分析等。关于“西藏建设世界旅游目的地”的相关研究,目前尚无公开发表的文献,后续研究有望从本文获得某些启示。
Literature retrieval and analysis based on Web of Science show that the research of “tourist destination brand ” started in 2000 in the international academic community, and the related research increased gradually after 2005. Researchers from the United States, China (Mainland) and the United Kingdom contributed a lot of literature. Among the more active researchers in this field are Butler.R, Cai.LA, Dehuang.N, Gartner.WC, Therkelsen.A and Woodside.AG. International academic research on the destination brand is generally based on the destination marketing background, based on the destination brand building, to a geographical destination for tourism. Related research has been deep into the building of the destination brand model. Methods involved in the study are: structural equation model, quasi-experimental methods, classification and regression analysis, canonical correlation analysis and narrative analysis. There is no published research on the related research of “building Tibet into a tourist destination in the world”, and some follow-up studies are expected to obtain some enlightenment from this article.