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我国经济水平的不断提高,为人们的生活创造了更加优越的环境,同时各个生产领域也更加繁荣。电能作为人们生产和生活中不可缺少的重要能源,在这样的形势下,市场对其的需求总量也势必会有所增加,电力领域的竞争也在日益激烈,在这样的情况下,电力营销作为提高电力市场竞争力的有效途径,实现其现代化建设是非常必要的,从目前我国的电力营销现状话建设的现状来看,其中还存在一定的问题和困难,这就需要相关的工作人员要不断提高和完善营销技能,强化营销管理,从而更好地促进我国电力事业的发展和进步。首先从电力营销现代化建设的现状开始分析,然后又对其发展方向进行了研究,希望能够为人们提供一些帮助和建议。
The constant improvement of China’s economy has created a more superior environment for people’s lives and at the same time, all areas of production have become more prosperous. Electricity, as an indispensable and important source of energy for people’s production and daily life, will inevitably increase the total demand of the market in such a situation and the competition in the electric power industry will also become increasingly fierce. In such circumstances, electricity marketing As an effective way to improve the competitiveness of the electricity market, to achieve its modernization is very necessary, from the current situation of China’s power marketing, then the status quo, there are still some problems and difficulties, which requires the relevant staff to Constantly improve and improve marketing skills, strengthen marketing management, so as to better promote the development of China’s power industry and progress. First of all, from the status quo of power marketing modernization began to analyze, and then conducted a study of its development direction, hoping to provide people with some help and advice.