“剩女”广告篇只是SK-Ⅱ延伸N年在全球市场进行的#改写命运#项目的第二阶段落地之一,出发点是选取这个区域市场“最具热度的话题”——这个落地在日本则表现为一则“日本女性结婚是否要退出职场”的视频呈现。而问题的关键是:当过往给消费者早就梦想的高端大牌俯身下来,去努力适应数字化的媒介氛围与年轻人群时,如何在“接地气”与“高格调”之间,取得平衡? “Left women ” advertising articles is only one of the second phase of the # rewriting fate # project that the SK-II extended N years in the global market, the starting point is to select the regional market “the most hot topic ” - this Landing in Japan is shown as a video showing whether Japanese women get married out of work. And the crux of the question is how to manage the high-end big-name consumers who dreamed of their dreams in the past to work hard to adapt to the digital media atmosphere and young people, how to between the “earth” and “high style” , To achieve balance?