论文部分内容阅读
回顾传统广告设计课程,大多是包含广告理论“大而全”的教学方式,不太注重广告创意的挖掘,很快便进入广告设计的视觉表现阶段。而学生在结课后,仍无法掌握有效的广告创意方法,存在创新能力不足的现象。基于以上问题,文章立足于对学生创新能力的培养,探讨了创造性思维训练在广告设计教学中的应用。
Review of traditional advertising design courses, mostly contains advertising theory “big and all ” teaching methods, less emphasis on advertising creative mining, and soon entered the visual design stage advertising. However, after the students finished their courses, students still could not grasp the effective creative methods of advertising and had the problem of lack of innovative ability. Based on the above problems, the article based on the training of students’ creative ability, discusses the application of creative thinking training in advertising design teaching.