针对学生的学习活动是由认知活动与情意活动构成的有机综合体的事实,提出:在教学中实施情意因素教育,能更好地促进学生的认知及心理发展。在学生普遍认为难度较大的高中物理学科教学中,教师应该充分激发情意因素的作用,以便最大限度地优化物理教学。在教育心理学及教育教学实践的指导下,提出情意因素的培养原则和激发策略,旨在促进学生的物理学习活动。 According to the fact that students ’learning activities are organic complexes formed by cognitive activities and affective activities, it is proposed that implementing affective factors education in teaching can better promote students’ cognitive and psychological development. In the teaching of high school physics which students generally think is more difficult, teachers should fully stimulate the role of affective factors in order to optimize physics teaching to the maximum extent. Under the guidance of educational psychology and education and teaching practice, this paper puts forward the training principle and stimulating strategy of affective factors, which aims to promote students’ physical learning activities.