塑造组织形象,运用大手笔策划实施公关专题活动,可以使一家默默无闻的组织机构一夜之间家喻户晓。然而,这种公关活动常常是借轰动效应而起扬名之作用,来得快有时也去得快,更何况要有较大的投入才行,所以通常是不得已而为之。而在日常工作和生活中,于细微处显示出的公关精神,却能收到投入少收效大的作用。据报载,1998年3月11日,一位身材高大的外宾登上了四川航空公司3U561号航班,迎宾小姐眼睛突然一亮,认出他是3月3日乘坐这个航班忘记拿走自己围巾的那位旅客,便询问他是否丢失过一条围巾。这位外宾开始很诧异,但等乘务员说明原委后,他激动地一个劲儿点头,直夸中国姑娘心细。他在后来写的表扬信中说:“坐过几十家航空公司的航班,唯有中国川航让我终生难忘。我要把这个难忘的故事告诉我所有的朋友。”事隔不久,一位母亲带着12岁的儿子登上了川航成都至上海的航班,细心的乘务员发 Shape the image of the organization, the use of generous planning and implementation of PR activities, can make an unknown organization overnight known to every family. However, this kind of public relations activities often play a famous role by the sensational effect, come quickly and sometimes go fast, let alone have greater investment, so it is usually the last resort. In the daily work and life, the subtleties shown in the public relations spirit, but can receive less effective large role. It is reported that on March 11, 1998, a tall foreign guest boarded the Sichuan Airlines flight No. 3U561. The greeting lady’s eyes suddenly came to light and recognized him as forgetting to take the flight on March 3 for himself The visitor to the scarf asked if he had lost a scarf. The foreign guests began to be very surprised, but after the flight attendant explained the whole story, he excitedly nodded, praising the Chinese girl. In a later letter of recognition, he said: “I have to tell all my friends that China Southern Airlines will make me forget my life for the flight of dozens of airlines.” "Soon after, A mother with a 12-year-old son boarded a flight to Chengdu, Sichuan Airlines, attentive attendants hair