如果称电视媒介策略是一种战略选择,那么当广告主根据自身所处营销阶段制定了相应战略之后,战术上的排兵布阵就显得尤为关键。在此总结了电视广告位置选择上的一些“窍门”,以期对广告主有所帮助。 1.择“同”弃“异”——节目与传播人群的充分吻合是否一旦捆绑上高收视节目,广告投放即可高枕无忧?高栏目收视是否完全等同于高广告收视?其实,不同节目的人群接触结构各存差异,因此在选择广告位置时,不能孤立地关注该节目的收视表现,更要充分考虑所选节目与目标观 If TV media strategy is said to be a strategic choice, then when the advertisers according to their marketing stage to develop the corresponding strategies, the tactical formations is particularly crucial. Here’s a summary of some tips on choosing a location for a TV ad to help advertisers. 1. Select the “same” Abandoned “different” - the program is fully consistent with the spread of the crowd Once bundled with high-ratings programs, advertising can sit back and relax? High-column viewing is completely equivalent to high advertising ratings? In fact, different programs of the crowd Contact structure differences exist, so in the choice of advertising position, you can not pay attention to the program’s viewing performance in isolation, but also give full consideration to the selected program and the target concept