近年来,随着数字技术的飞速发展,信息的传播手段与传播方式发生了革命性的变化以互联网、手机等为代表的新媒体蓬勃兴起对传统媒体形成持续冲击,全球性的报业衰退已然显现,尤以美欧日等发达国家为甚。这两年中国的情况尽管略有缓和,但从中长期看传统媒体与新媒体在竞争中此消彼长、融合发展的趋势不会改变。因此,纸媒必须立足实际选准路径,积极谋划和推进报业的转型升级。 In recent years, with the rapid development of digital technology, the means of information dissemination and the means of transmission have undergone revolutionary changes. The thriving new media represented by the Internet, mobile phones and the like have continued to hit the traditional media. The global newspaper industry has been in recession Appear, especially in developed countries such as the United States, Europe and Japan is even worse. Although the situation in China in the past two years has been slightly eased, the trend toward convergence between traditional media and new media will not change in the competition in the medium and long term. Therefore, paper and media must base their efforts on the path of actual approval and actively plan and promote the transformation and upgrading of the newspaper industry.