公关,就是策故事。能不能策划出好故事,是甄别一家企业公关优劣的尺度元旦放假三天,我对收到、订阅的报纸进行清理。有两份报纸被我收藏。原因不是别的,而是因为报纸上刊登的两篇“软文”写得像美文、散文。 PR is a strategy story. Can you plan a good story? It’s a three-day New Year holiday to identify the merits of the public relations of a company. I clean up the newspapers I received and subscribed to. There are two newspapers in my collection. The reason is not something else, but because the two “soft papers” published in the newspaper are written in the style of American and prose.