现如今广告在我们的生活中随处可见,而通过电视网络媒体传播的广告是最直观的。然而随着人们生活水平的提高及现在广告形式的过于单一化,已经无法满足社会对于视觉多元化的要求,随之而来的是需要最佳的视觉效果来满足人们的视觉体验。尤其是作为广告商,一个有好的视觉体验广告对于产品的推广是多么重要。在这种环境下实验动画在中国广告市场中就有了自己巨大的优势和发展前景。 Nowadays, advertisements are everywhere in our life, and advertisements transmitted through the TV network media are the most intuitive. However, with the improvement of people’s living standards and the over-simplification of the forms of advertisements nowadays, the society has not been able to meet the demands of visual diversification and the consequent need for the best visual effects to satisfy people’s visual experience. Especially as advertisers, a good visual experience advertising how important the promotion of the product. In this environment, experimental animation in the Chinese advertising market has its own great advantages and development prospects.