在移动互联网时代,谈移动互联网颠覆医疗也好,讲移动互联网重构医疗也罢,远离核心诉求的分析,远离用户体验的医疗产品最终都会是昙花一现。基于对大数据价值的期许,在万物互联的大帽子下,用户数量和质量已成为移动互联产品生产者们争夺的焦点。放眼于医疗健康领域,涌现的数干款App,商业模式却大同小异,且产品同质化严重。 In the era of mobile Internet, talk about mobile Internet subversion of health care, talk about the mobile Internet to reconstruct the medical worth mentioning, away from the core demands of the analysis, far from the user experience of medical products will eventually be short-lived. Based on the promise of big data value, the number and quality of users have become the focus of competition for mobile Internet product producers under the umbrella of everything connected. Looking at the field of medical and health, the number of emerging App, business models are more or less the same, and product homogeneity serious.