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京润珍珠化妆品从2011年开始在电视媒体上投放广告,以一线卫视王牌栏目为主体资源,获得了一定的知名度和关注度。2012年,电视广告环境激变,各大卫视平台对广告资源进行大幅调整,可利用资源的数量和质量有了不同程度的跌幅,化妆品行业的广告竞争趋于白热化。在风云突变的2012年,不甘困于现状京润珍珠毅然将战略要地转移至天津卫视,以借天津卫视迅速崛起之势提升品牌影响。
Jingrun pearl cosmetics from 2011 onwards in the television media advertising, first-line satellite TV as the main part of the column resources, access to a certain degree of visibility and attention. In 2012, the television advertising environment was changed. Major satellite TV platforms made drastic adjustments to their advertising resources. The quantity and quality of available resources have decreased in varying degrees, and the advertising competition in the cosmetic industry tends to intensify. In a volatile situation in 2012, unwilling to be in the status quo Jingrun Pearl resolutely transferred its strategic location to Tianjin Satellite TV, in order to take advantage of the rapid rise of Tianjin Satellite TV to enhance brand influence.