企业是追求自身利益最大化的经济组织,企业肩负着经济与社会的双重责任。企业首先应保证向社会提供质量合格的产品,只有得到消费者的信任、社会的认可,这样的企业才能长久的立足于商品经济的浪潮中。企业的经营战略是由那些企业家作出决策的,这就有必要要求企业人有起码的道德观念,不能唯利是图。 The enterprise is an economic organization that pursues the maximization of its own interests. Enterprises shoulder the dual responsibilities of economy and society. Enterprises must first ensure that quality products are provided to the society. Only by gaining the trust of consumers and the recognition of the society can such enterprises be able to establish themselves in the wave of commodity economy for a long time. The business strategy of the enterprise is determined by those entrepreneurs who make decisions. It is therefore necessary to require the company’s people to have a minimum moral concept and not to be profitable.