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企业收藏艺术品可以发挥的作用不胜枚举,它是公司企业形象和社会形象非常重要的组成部分,并以看不见的无形资产积聚十分巨大的力量推动其本身业务的发展。因为艺术品的收藏与社会展示(包括捐赠)不但是公司的文化品位与社会档次的显示,也是一种社会慈善与人文关怀的姿态。而文化设施的建立、艺术馆的建设,营造了良好的人文环境,
The collection of works by art collectors is numerous. It is a very important part of a company’s corporate image and social image. It accumulates a tremendous amount of power in invisible intangible assets to promote the development of its own business. Because the collection of works of art and social display (including donations) is not only the display of the company’s cultural taste and social grade, but also a gesture of social charity and humane care. The establishment of cultural facilities, the construction of the Museum of Art, creating a good human environment,