在我国市场经济的不断发展和“媒体融合”的背景下,我国广播电视行业的发展面临激烈的市场竞争风险。探索科学的内部控制管理方法、完善的内部控制制度已经成为广播电视行业在激烈竞争的市场环境中生存、发展的基本前提。本文将以我国广播电视行业为例,分析内部控制的现状与存在的问题,并深入剖析解决其问题的有效对策。 Under the continuous development of market economy and “media convergence ” in our country, the development of China’s radio and television industry is facing the fierce market competition risk. Exploring scientific internal control management methods and a sound internal control system have become the basic prerequisites for the survival and development of the radio and television industry in a highly competitive market environment. This article will take China’s radio and television industry as an example to analyze the status quo and existing problems of internal control and analyze in-depth effective measures to solve its problems.