广告目标建立广播现象级活动IP工厂模型,完成传统广播媒体转型,推动大理旅游业。策略亮点百家电台结成战略同盟,联盟统筹活动运作,深度挖掘广播潜力,提高传统媒体影响力,实现大理推广与广播复兴的双赢。 Advertising Objective To establish a broadcasting phenomenon-level activity IP factory model, to complete the transformation of traditional radio and television media and promote Dali tourism. Strategic Highlights Broadband formed a strategic alliance, the alliance to co-ordinate the operation of the operation, the depth of the potential of radio, improve the influence of traditional media, to achieve a win-win promotion of Dali and radio revival.