随着我国经济的快速发展,国内中小企业起着也越来越重要的作用,随之,人们开始更加关注中小企业的发展。然而,由于中小企业都普遍存在规模小而且资源不足的情况,这些因素也在很大程度上对中小企业的发展形成了一种制约,带来一系列的问题。文章主要是对当下我国中小型企业的市场营销战略进行探讨,希望可以为中小型企业的发展提供一定的参考。 With the rapid economic development in our country, domestic SMEs play an increasingly important role. With the development of SMEs, more attention has been paid to the development of SMEs. However, as small and medium-sized enterprises are generally small and under-resourced, these factors also largely restrict the development of SMEs and cause a series of problems. The article mainly discusses the current marketing strategy of small and medium-sized enterprises in our country, hoping to provide a reference for the development of small and medium-sized enterprises.