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十年鏖战,世界第一沃尔玛在它面前铩羽而归。德国低价折扣超市ALDI如何练就独特杀伐气场,以一股强劲的增长势头超脱出传统零售业普遍低迷期?2013年,全球传统零售业普遍经营惨淡。据外媒今年二月份的消息称,欧洲大多数超市的市场份额都在不断下滑,而德国折扣超市ALDI却逆势增幅达30%以上,并在2014年有望保持超过20%的增长,从去年的市场份额6.4%刷新到7.0%。不仅在欧洲春风得意,最近ALDI高调宣布未来五年将在美国投入30亿美元,新增650家门店。ALDI如今已有70多年历史,是德国最受欢迎的三大品牌之一,
Ten years fierce battle, the world’s first Wal-Mart in front of it. German low-cost discount supermarket ALDI how to practice a unique gas field, with a strong growth momentum out of the traditional retail downturn? In 2013, the global traditional retail business generally bleak. According to foreign media reports in February this year, most European supermarkets are declining market share, while the German discount supermarket ALDI contrarian growth rate of 30% or more, and in 2014 is expected to maintain more than 20% growth from last year 6.4% market share to 7.0% refresh. Not only proud of the European spring, the recent ALDI high-profile announced that the next five years will invest 3 billion U.S. dollars in the United States, an increase of 650 stores. ALDI now has more than 70 years of history, is one of Germany’s most popular three brands,