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对于东盛而言，广告是品牌经营的手法之一，但不是全部。除了广告，东盛还擅长运用 CRM、PR、SP、EVENTMARKETING 等传播手段。东盛比较注重整合营销传播，因为只有合力作用才能够实现传播效果的最大化。东盛一直信奉用整合传播来构筑品牌大厦。
For Tung Shing, advertising is one of the brand management practices, but not all. In addition to advertising, Tung Shing is also good at using CRM, PR, SP, EVENTMARKETING and other means of communication. Tung Shing pays more attention to the integration of marketing communications, because only by acting together can we maximize the effectiveness of communication. Tung Shing has always believed in using integrated communication to build brand buildings.