药品零售商店属于医药流通领域各个环节的终端,对于扩大药品销售、搞活药品市场、方便群众用药起到了重要的作用。作为每天与药品消费者直接打交道的药品零售商店,要在日益激烈的竞争中求生存、求发展,必须有一套符合自身特点的市场营销策略。 Drug retail stores belong to the pharmaceutical circulation of all aspects of the terminal, for the expansion of drug sales, invigorating the drug market, to facilitate the masses to play an important role. As drug retailers that deal directly with drug consumers every day, in order to survive and develop in an increasingly fierce competition, it is necessary to have a set of marketing strategies that are in line with their own characteristics.