The relationship between China and Madagascar has mainly been marked with intensecommercial and investment activities.Although many studies and researches were undertaken onthe topic of the Chinese enterprises implemented in the Malagasy territory, the consequences andpositive and negative impacts of such presence, as well as the development potential for the localpopulations, very few-if not to say no author has gone in-depth in the analysis of the entrymarket strategies of these Chinese firms.However, a number of factors influence the choice ofsuch strategy, and in the typical context of Madagascar, those include mainly the degree ofadaptation of the Chinese products and services, along with the related marketing andtransportation costs.　　The current research wishes to bring its contribution to that topic of the market entrystrategies of Chinese enterprises in Madagascar.Using an empirical approach based on theanalysis of existing primary and secondary data, we will draw the conclusion according to whichdirect exporting, and indirect exporting and the joint venture are proved the most appropriatestrategies to enter the Malagasy market so far.For each of them, one sine qua non condition isrequired for that: ensure a close relationship with the government in place.