产品要打入市场,靠质优取胜。报纸能否赢得读者,靠好稿件、好版面,而不在大报或小报。企业报不要因小而自卑,应在“创优”上下功夫。这几年,我们报社开展了“创优”活动,取得较好效果。从1988年至今,有数十篇新闻作品在各项评比中获奖。1990年底北京市工业记协、北京市工人集报协会评比“企业报20佳”,本报名列榜首。在1991年3月全国首次企业报评比中本报又获得唯一的特等奖。总结近年的办报体会,我们感到,创优,首先要优化编采队伍。没有一支采访作风深入、工作精益求精、肯于吃苦、能打硬仗的编采队伍,办好报纸是不可能的。我们的作法是,凡调入报社的编辑记者,既 Products to enter the market, win by high quality. Newspapers can win readers, rely on good manuscripts, a good layout, not in the big newspapers or tabloids. Business newspaper do not because of small and inferiority should be “excellence” work hard. In recent years, our newspaper carried out “excellence” activities and achieved good results. Since 1988, dozens of news works have won prizes in various competitions. By the end of 1990 Beijing Association of Industry, Beijing workers gather reported Association “Enterprise News 20 good”, the newspaper topped the list. In March 1991, the country’s first corporate newspaper reported that the newspaper also won the only grand prize. To sum up the newspaper reports in recent years, we feel that we must first optimize the editorial team by creating excellence. No one interviewed the style of work in depth, work excellence, willing to endure hardship, can be hardcore compilation team, it is impossible to run the newspaper. Our approach is to edit correspondents who call in to the newspaper, both