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双语教学是培养具有国际交流能力的复合型人才的重要途径,在当代的高校教育中日益受到重视。本文利用多元线性回归模型分析了影响市场营销双语教学评价的三个主要变量之间的关系,通过线性回归的分析,说明提高双语教学可从重点、从教学方法多样性、教学资源丰富性及教学效果真实性等方面着手,运用多种教学方法、课程网站、重视教材建设,外引内建,营造开放式、互动式的学习交流环境。
Bilingual education is an important way to cultivate talented people with international communication skills. It is increasingly valued in contemporary college education. This article uses multiple linear regression model to analyze the relationship between the three main variables that affect the evaluation of bilingual teaching in marketing. Through the analysis of linear regression, it shows that the improvement of bilingual teaching can be emphasized, the diversity of teaching methods, the richness of teaching resources and teaching. The effectiveness of the project starts with aspects such as the authenticity of results, using a variety of teaching methods, curriculum websites, and emphasis on the construction of teaching materials, external introduction of internal construction, and creating an open and interactive learning and communication environment.