多品牌战略是众多美容企业的发展之道。在同质化、广谱化日趋严重的产品竞争中,品牌设计必须有创新和打破常规的思路。“MOTO”和“三星”的迅猛发展就得益于其领先消费潮流的设计。“创新”是设计的生命,创新的背后就是对消费者深层次需求的透彻了解。去年笔者曾为某厂家拟上市的中高档新品——W品牌提出过一些设计建议,在此分享几点,希望能为其他产品设计者提供一些参考。 Multi-brand strategy is the development of many beauty companies. In the homogenization, broad spectrum of increasingly serious product competition, brand design must have innovation and break the conventional ideas. The rapid development of “MOTO” and “SAMSUNG” benefits from the design of their leading consumer trends. “Innovation ” is the design of life, behind the innovation is a deep understanding of the deep needs of consumers. Last year, I was a manufacturer to be listed in the high-end new products - W brand made a number of design proposals, to share a few, I hope to provide some reference for other product designers.