国内工业润滑油领域一直是国产润滑油占主导的地位,要改变企业的用户习惯并不是一件容易的事情。这对壳牌来说,是一项有难度的挑战。经历了十多年的高速增长后,中国的润滑油市场已进入了低速增长期。在此情况下,即使是在中国排名第一的国际润滑油生产商和销售商壳牌,也要对其市场策略做出相应的调整。有机构预计,2013-2023年,中国的轿车润滑油领域增长尽管依然强 The field of domestic industrial lubricants has always been the dominant position of domestic lubricants, to change the user habits of enterprises is not an easy task. This is a difficult challenge for Shell. After more than a decade of rapid growth, China’s lubricating oil market has entered a period of slow growth. Under such circumstances, even the top international lubricant producer and distributor Shell in China should make corresponding adjustments to its marketing strategy. Some organizations predict that in 2013-2023, China’s growth in the field of passenger car lubricants, though still strong