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运用文献资料法在全媒体语境下对武术对外传播策略进行研究,分析了武术对外传播的必然性及全媒体与武术对外传播的关系,同时从传播主体、传播内容、传播受众、传播路径几个方面论述了在全媒体语境下武术对外传播的新变化。研究认为:在全媒体语境下,武术对外传播策略分为增进主体交流、注重广泛叙事的主体传播策略;坚持“一个声音”、变奏传播的内容传播策略;分众传播、体验传播的受众传播策略;重视接触点传播、各媒体整合传播的媒介传播策略4个方面。
Using the method of literature and information to study the strategy of Wushu communication in the whole media, this paper analyzes the inevitability of Wushu communication and the relationship between Wushu and all media, and analyzes the relationship between Wushu and external media. At the same time, It discusses the new changes of Wushu’s external communication in the context of all media. The research shows that: in the context of all media, Wushu’s strategies of external communication are divided into the following two parts: enhancing the communication between subjects and emphasizing the main communication strategy of broad narrative; insisting on the “one voice” and the content communication strategy of variation propagation; Communication strategy; emphasis on the contact point spread, the media integrated media communication strategy spread four aspects.