以人为本、关注民生是科学发展观的核心,也是党的根本宗旨和执政理念的集中体现。民生新闻关注民情、民意,聚焦社会热点、难点,彰显服务民生、以人为本的传播理念,受到读者的广泛认同。但随着民生新闻的兴盛,平庸化、琐碎化、娱乐化、同质化等问题也相伴而生,这些问题严重困扰着民生新闻的健康发展。欲将民生新闻报道做好做活做强,应从以下三方面做起。 People-oriented and people’s livelihood are the core of the scientific concept of development. It is also a concentrated embodiment of the party’s fundamental purpose and governing philosophy. People’s livelihood news focuses on public sentiment, public opinion, focusing on social hot spots, difficulties, highlighting the service people’s livelihood, people-oriented concept of communication, readers are widely recognized. However, with the prosperity of the people’s livelihood news, the problems of mediocrity, trivialization, entertainment and homogenization have also come along with each other, which seriously haunted the healthy development of people’s livelihood news. To make the livelihood news report do a good job, we should start from the following three aspects.