目前,以贴近性为主要标志的民生新闻成了广电新闻节目的主力军。同时,贴近性的节目理念也从新闻向其它节目渗透,其中,对农节目由“宣讲”、“教育”式逐渐被朴实和生动替代,效果委实不错。可惜几年下来,这种“变脸”似乎在某些地方电视台的对农节目中有些“变味”。究其原因,是一些基层广电媒体管 At present, the people’s livelihood news that takes closeness as the main symbol has become the main force of radio and television news programs. In the meantime, the concept of close program has infiltrated from news to other programs. Among them, the program of agricultural programs has gradually been replaced by simple and vivid ones by “propaganda” and “education”, and the result is really good. Unfortunately, in a few years, this kind of “change of face” seems to have some “bad taste” in some local television programs. The reason is that some grassroots media radio tube