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The BPG MAIRDUMONT MEDIA Ltd， a joint-venture company co-founded by MAIRDUMONT and the BPG， was officially open in February this year. Targeting middle-end and high-end users at home and abroad， the company covers the business of publication， tourism and online tech. Through its website， app， Weibo and WeChat， it works to provide reliable， well-arranged， and up-to-date travel information.
This is not the first time Chinese and international publishers cooperated in travel publication. Previously， there was Lonely Planet and SDX Joint Publishing Company and Lonely Planet and SinoMaps Press ， publishing in Chinese international travel information on Europe， Southeast Asia， Africa， and Mid-Europe. The BPG MAIRDUMONT MEDIA Ltd targets the middle-end and high-end market， and its first publication， Into Tanzania， delves deep into ecological tourism in Africa. The president of the BPG MAIRDUMONT MEDIA Ltd and vice president of the BPG， Mr. Qiao Fen， explains that this book was an original publication of the BPG， as well as the books that follower， Into Russia and Into Czechia. As for book content， it focuses on both deep， authentic travel and practical information such as traffic， accommodation， and outfits. Authors of the books are more professional with a more international vision， among which many of them are self-help travelers， extreme outdoor sports lovers， and travelling photographers.
When being asked the reason for collaborating with MAIRDUMONT， Qiao gives three points： the brand influence of MAIRDUMONT in travel publications， its market share in Europe， and its powerful distribution channels. Regarding these aspects， MAIRDUMONT meets and exceeds the expectations of BPG. From BPG’s side， there is both marked influence in China’s domestic publishing market as well as international vision. For instance， the Into series now boasts a long list， including： Into Switzerland， Into Germany， Life aat Altifude （Diary of Climbing the World Highest Mountains）， Fall in Anfarctica， Into Tanzania of this time and Into Russia， and Into Czechia. The Eyes of Yarlung Zangbo； An Observing Handbook of the Bio-Diversity in Grand Canyons was published in 2013 and authored by Tibet Outdoors Association（TOA）， a non-governmental organization for the ecological preservation of Tibet， making it an excellent and rare popular science publication on an important region.
According to the BPG， Ms. Stephanie Mair-Huydts， president of MAIRDUMONT， also confirmed the consideration above in her comments on BPG. An Introduction to The Beijing Publishing Group
The Beijing Publishing Group， which used to be the Peking Popular Bookstore in 1948， has now grown into a comprehensive publishing group consisting of eight specialized publishers， five magazine publishers， and 14 subsidiary companies with a wide range of publishing areas of social science， business， education， art， children’s and young adult. During the last 1990s， the BPG has built up rights cooperation with publishers from over 30 countries and districts worldwide， including the US， the UK， France， Germany， Japan， and Korea. A large number of books have been exported， such as The History of Chinese Painting， novels Wordless and Gold Mountain， Chinese Historical Stories Throughout 5000 Years （Arabic， Korean， and Vietnamese versions）， and Genghis Khan（Arabic， Korean， and Vietnamese versions）. The BPG also published Exploration Series： Chinese Civilization（English version）， with its content covering Chinese characters， traditional Chinese paintings， calligraphy， bronze ware， jade ware， and 13 other categories. In addition， a popular science book series， Ecological Observation of the Himalayas and Surrounding Regions has also been released this year.
Regarding the international activities， the BPG successfully held the “BPG Book and Culture Exhibition 2013” in New Zealand. In 2014， the BPG also plans to bring their latest and best books to Malaysia for local readers.
More info @
www.bph.com.cn
http：//218.241.189.172/english/cweb/index.asp
This is not the first time Chinese and international publishers cooperated in travel publication. Previously， there was Lonely Planet and SDX Joint Publishing Company and Lonely Planet and SinoMaps Press ， publishing in Chinese international travel information on Europe， Southeast Asia， Africa， and Mid-Europe. The BPG MAIRDUMONT MEDIA Ltd targets the middle-end and high-end market， and its first publication， Into Tanzania， delves deep into ecological tourism in Africa. The president of the BPG MAIRDUMONT MEDIA Ltd and vice president of the BPG， Mr. Qiao Fen， explains that this book was an original publication of the BPG， as well as the books that follower， Into Russia and Into Czechia. As for book content， it focuses on both deep， authentic travel and practical information such as traffic， accommodation， and outfits. Authors of the books are more professional with a more international vision， among which many of them are self-help travelers， extreme outdoor sports lovers， and travelling photographers.
When being asked the reason for collaborating with MAIRDUMONT， Qiao gives three points： the brand influence of MAIRDUMONT in travel publications， its market share in Europe， and its powerful distribution channels. Regarding these aspects， MAIRDUMONT meets and exceeds the expectations of BPG. From BPG’s side， there is both marked influence in China’s domestic publishing market as well as international vision. For instance， the Into series now boasts a long list， including： Into Switzerland， Into Germany， Life aat Altifude （Diary of Climbing the World Highest Mountains）， Fall in Anfarctica， Into Tanzania of this time and Into Russia， and Into Czechia. The Eyes of Yarlung Zangbo； An Observing Handbook of the Bio-Diversity in Grand Canyons was published in 2013 and authored by Tibet Outdoors Association（TOA）， a non-governmental organization for the ecological preservation of Tibet， making it an excellent and rare popular science publication on an important region.
According to the BPG， Ms. Stephanie Mair-Huydts， president of MAIRDUMONT， also confirmed the consideration above in her comments on BPG. An Introduction to The Beijing Publishing Group
The Beijing Publishing Group， which used to be the Peking Popular Bookstore in 1948， has now grown into a comprehensive publishing group consisting of eight specialized publishers， five magazine publishers， and 14 subsidiary companies with a wide range of publishing areas of social science， business， education， art， children’s and young adult. During the last 1990s， the BPG has built up rights cooperation with publishers from over 30 countries and districts worldwide， including the US， the UK， France， Germany， Japan， and Korea. A large number of books have been exported， such as The History of Chinese Painting， novels Wordless and Gold Mountain， Chinese Historical Stories Throughout 5000 Years （Arabic， Korean， and Vietnamese versions）， and Genghis Khan（Arabic， Korean， and Vietnamese versions）. The BPG also published Exploration Series： Chinese Civilization（English version）， with its content covering Chinese characters， traditional Chinese paintings， calligraphy， bronze ware， jade ware， and 13 other categories. In addition， a popular science book series， Ecological Observation of the Himalayas and Surrounding Regions has also been released this year.
Regarding the international activities， the BPG successfully held the “BPG Book and Culture Exhibition 2013” in New Zealand. In 2014， the BPG also plans to bring their latest and best books to Malaysia for local readers.
More info @
www.bph.com.cn
http：//218.241.189.172/english/cweb/index.asp