随着市场经济的不断发展,价格战的弊端越来越明显,已经不能满足市场竞争的需要,非价格竞争策略以其独特的特点凸显出来。本文以酒店行业为例,进行了深入的研究,分析了包括服务创新策略、产品差异策略、公共关系策略、品牌经营策略等非价格竞争策略。 With the continuous development of market economy, the drawbacks of price war are more and more obvious. They can no longer meet the needs of market competition. Non-price competitive strategies are highlighted by their unique characteristics. Taking the hotel industry as an example, this paper conducts an in-depth research and analyzes non-price competition strategies including service innovation strategy, product differentiation strategy, public relations strategy and brand management strategy.