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新世纪的世界,各国围绕综合国力的增强展开激烈的竞争,经济全球化已成为不可逆转的大趋势。在现代经济的发展中,市场是世界经济发展的基础,是推动世界经济增长的主要动力,市场营销作为促进消费拉动内需的重要手段对于推动企业自身发展、扩大消费乃至提振国家整体经济运行都具有重要的意义和作用。一个企业要想立于不败之地,就必须采用适当的市场营销策略,不断拓展市场,扩大产品的销量。
In the new century, all countries are fiercely competing around the enhancement of overall national strength. Economic globalization has become an irreversible trend. In the development of the modern economy, the market is the basis for the development of the world economy and the main driving force for promoting global economic growth. Marketing, as an important means of boosting consumption and stimulating domestic demand, is an important means for promoting the development of enterprises themselves, expanding consumption and even boosting the overall economic performance of the country Has important significance and role. An enterprise to be invincible, we must adopt the appropriate marketing strategy, and constantly expand the market and expand product sales.