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随着社会主义市场经济的发展,运输市场竞争日趋激烈,铁路运输企业多年来存在的卖方市场的局面已被打破,全国铁路运营连续几年亏损,市场占有份额滑坡。究其原因:从客观因素来看,铁路与其他运输方式比较,其经济技术优势日趋弱化;从主观因素来看,是铁路营销意识和手段的滞后。长期以来,铁路各级生产组织机构所承担的职责都与营销无关,各级工作人员也不重视运输市场信息的采集、分析和处理,传统的运输计划管理无法满足市场的需求,加上低下的服务质量,致使货源不断地流失。
With the development of the socialist market economy and increasingly fierce competition in the transportation market, the situation of the seller’s market existing over the years by railway transport enterprises has been broken. The national railway operation has suffered losses for several years in a row and the share of the market has been declining. The reason: from an objective point of view, the railway compared with other modes of transport, its economic and technological advantages are increasingly weakening; subjective factors, is the lag of railway marketing awareness and means. For a long time, the responsibilities of the production organizations at all levels of railways have nothing to do with marketing, and staffs at all levels do not pay attention to the collection, analysis and processing of the information in the transportation market. The traditional transportation planning management can not meet the needs of the market. Quality of service, resulting in continuous loss of supply.