在这个知识经济的时代,企业之间的竞争越来越多地体现在人才力量的竞争中。这种企业的软实力关系到企业的生存与发展。现代企业能否生存依赖于出色的管理型人才和优秀的技术型人才,人力资源管理决定着企业能否快速发展,也影响着企业的竞争力。人的因素在企业竞争中事关重要,精明的企业重视人才的招揽与保持。而如何招揽并保持人才成为值得企业深思的问题,本文着重介绍激励在人力资源管理中的应用。 In this era of knowledge economy, the competition among enterprises is more and more reflected in the competition of talent power. The soft power of such enterprises is related to the survival and development of enterprises. The survival of modern enterprises depends on excellent management talent and excellent technical personnel, human resources management determines the rapid development of enterprises, but also affect the competitiveness of enterprises. Human factors in the business competition is crucial, smart companies pay attention to talent solicitation and maintenance. How to recruit and retain talents has become a problem worth pondering. This article focuses on the application of incentive in human resource management.