究竟什么样的人才能成为优秀的市场营销经理呢?有时单看外表是无法发现真正的管理与推销人才的。美国的调查表明:优秀的市场营销经理可以使下属员工的推销业绩平均增长15倍,因此,市场营销经理的选拔尤为重要。一般说来,一名优秀的市场营销经理至少必须具备以下基本特征: What kind of person can become a good marketing manager? Sometimes it is impossible to discover the real management and marketing talents by looking at the appearance alone. A survey in the United States showed that excellent marketing managers can increase the sales performance of subordinate employees by an average of 15 times. Therefore, the selection of marketing managers is particularly important. In general, a good marketing manager must have at least the following basic characteristics: