暗示是指在无对抗的条件下用含蓄,间接的方法对人的心理状态和行为产生迅速的影响过程。广告,作为现代企业拓展产品销售市场的开路先锋,是企业沟通商品流通和顾客需求的桥梁和纽带。广告策划中暗示机制的应用,是广告主有意地用一种含蓄的方式示意消费者,导引消费者注意,激发消费者的心理潜力,使消费者思想上不受压抑地领悟到示意者的意图,非强制地按照示意者的意图去行事。 暗示现象在生活中大量存在,暗示心理就是指人或环境以不明显的方式向个体发放某种信息,而 Implication refers to the process of using implicit and indirect methods to influence people’s mental state and behavior rapidly without confrontation. Advertising, as a pioneer of modern enterprises to expand product sales market, is a bridge and link between enterprises to communicate commodity circulation and customer needs. Advertising implies that the application of the mechanism is that advertisers deliberately use a subtle way to indicate consumers, to guide consumers to pay attention to stimulate the psychological potential of consumers, so that consumers ideologically unobtrusive comprehension to those who indicate Intent, non-mandatory in accordance with the intention of the illustrator to act. Hints that phenomena exist in abundance in life imply that psychology means that people or the environment send some information to an individual in an inconspicuous way,