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营销者说做营销不是说一定要在前线拼杀,机动灵活不是说简单变换进攻的方式,而是要变化营销的思维,服务是后方,但却有可能是木桶的最短板。自上任总经理以来,通过研究行业竞争格局与竞争环境,在推进企业转型升级的同时意识到“后端市场”的重要性。做营销不是说一定要在前线拼杀,机动灵活不是说简单变换进攻的方式,而是要变化营销的思维,服务是后方,但却有可能是木桶的最短板。2013年12月奥克斯发布了《奥克斯空调2014全球售后服务蓝皮书》,既是服务指南升级,更进一步阐释了营销与服务的内在关联,从营销角度解读服务价值,通过服务体系搭建完成对营销管理升级的全面支持。
Marketers do not mean that marketing must be done in front of the fight, flexible is not to say that the simple transformation of the offensive approach, but to change the thinking of marketing, service is the rear, but there may be the shortest board barrel. Since taking over the post of General Manager, we have realized the importance of “back-end market ” while promoting the transformation and upgrading of enterprises by studying the competitive landscape and the competitive environment in the industry. Marketing does not mean that we must fight in the front, flexible is not to say that the simple transformation of the offensive approach, but to change the thinking of marketing, service is the rear, but there may be the shortest board barrel. In December 2013, OXIS released the “Blue Book on Occitan Air Conditioning Global Service 2014” as an upgrade of the service guide. It further illustrates the inherent relationship between marketing and service, interprets the service value from the perspective of marketing, and completes the upgrade of marketing management through the service system Full support.