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地区文化产业发展过程中,其产业发展模式具有基础性和决定性的作用。本文不同于以往的相关研究,采用了案例研究和产业动力学的方法。首先对上海文化产业的现状进行了分析,指出了取得的成绩和存在的问题,然后通过对上海张江文化产业园进行研究,探索其文化环境的营造与文化产业链的锻造,并对其文化产业发展模式进行评估。研究结果显示张江文化产业园的运作模式与发展策略表现出了优秀的竞争力,可以为上海乃至全国的文化产业发展中遇到的问题提供有意义的借鉴。
In the process of regional cultural industry development, its industrial development model has a fundamental and decisive role. This article is different from the previous related research, using case studies and industrial dynamics methods. First of all, it analyzes the current situation of Shanghai’s cultural industry, points out the achievements and existing problems, and then through the study of Shanghai Zhangjiang Cultural Industrial Park to explore the creation of its cultural environment and forging of the cultural industry chain, and its cultural industries Development model for evaluation. The results show that the operation mode and development strategy of Zhangjiang Cultural Industrial Park have shown excellent competitiveness and can provide meaningful reference for the problems encountered in the development of cultural industry in Shanghai and the whole country.