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新产品开发过程中不同进度或者不同产品上市时间所导致的差异,不仅仅包括财务收益上的差异,更重要的往往是战略效益上的差异。市场进入的时机决策过程中,仅仅进行财务效益的分析是不允分的,在财务效益定量分析的基础之上,还需要对不同上市时间在战略上的影响进行定性的分析。一、率先行动者优势除了开发项目投资的财务收益,有意识的加速开发,推动新产品提前上市,还出于对率先行动者优势的争夺。迈克.波特指出,当存在率先行动
Differences caused by different progress or time to market of different products in the process of new product development include not only differences in financial returns but also more important differences in strategic benefits. In the decision-making process of timing of market entry, analysis of financial benefits alone is not allowed. On the basis of quantitative analysis of financial benefits, we also need to conduct a qualitative analysis of the strategic impact of different listing times. First, the advantages of first-mover In addition to the financial benefits of investment in development projects, consciously accelerate the development and promote the early listing of new products, but also out of the advantages of the first-mover competition. Mike Porter pointed out that when there is precedence