论文部分内容阅读
近年来,随着各种媒体的迅猛发展,以及快销品行业的频繁洗牌,企业生存与发展的问题,再次进入人们的视野。尤其是随着美国的Facebook和Twitter,中国的Qzone、新浪微博和人人网等自媒体的兴起,让业内人士感受到了媒体的无处不在。对此,我个人认为,所谓的碎片化,即是无处不媒体,媒体从有形到无形,充斥着人们生活的各个层面。
In recent years, with the rapid development of various media and the frequent reshuffling of the fast-selling goods industry, the question of the survival and development of enterprises has once again entered the people’s field of vision. Especially with the United States Facebook and Twitter, China’s Qzone, Sina microblogging and all network since the rise of the media so that the industry feel the media everywhere. In this regard, I personally think that the so-called fragmentation refers to the ubiquitous media. The media, from the visible to the invisible, is filled with all aspects of people’s lives.