“吃米买‘金冠’,家私要‘联邦’”。这是去年年底《羊城晚报》一篇论名牌效应中的一句话。这种公众的购买心理与市场效应,对刻意塑造企业形象的联邦家私装 “Eat rice to buy the golden crown, and the furniture must be ‘federal’.” This is a sentence in the ”Yangcheng Evening News" on brand name effect at the end of last year. This kind of public purchasing psychology and market effect, the federal furniture that deliberately shape the corporate image