新世纪新阶段,面对日益激烈的媒介竞争环境,对于几乎完全由军队专门组织单位掌握的电视军事节目来说,面临着如何与相关部门协调配合以提高传播效能的问题。进一步看,这个协调配合又主要表现为节目制播模式改革的问题。由于中央电视台第七频道是我国电视军事节目最大的传播端口,其主要的生产实施主体是解放军电视宣传中心,本文论述将以它们为主要对象。 In the new phase of the new century, in the face of an increasingly fierce media competition environment, for the military and military television programs that are almost completely controlled by specialized units of the armed forces, it is faced with the issue of how to coordinate with relevant departments to enhance the communication efficiency. Looking further, this coordination and cooperation is mainly manifested in the issue of reforming the mode of broadcasting the program. Since CCTV Channel 7 is the largest port for the transmission of China’s military television programs, its main production implementation unit is the People’s Liberation Army TV propaganda center. This article will focus on them as the main target.