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现代快速消费品营销中,视觉设计的好坏对其影响很大,视觉设计做得好,其独特性和多样性是不可缺少的,在视觉设计中融入具有独特性和多样性的中国元素,能使现代快速消费品营销有很大的发展空间。本文就中国元素在快速消费品中的视觉表现作了较深入的阐述,不仅为现代快速消费品的视觉设计提供理论依据,也能使中国元素在视觉艺术设计中发扬光大。
In the modern fast-moving consumer goods marketing, visual design has a great influence on it. The visual design is well done. Its uniqueness and diversity are indispensable. In the visual design, Chinese elements with uniqueness and diversity are integrated into the visual design. The development of modern fast-moving consumer goods has great room for development. This article elaborates on the visual performance of Chinese elements in fast-moving consumer goods. It not only provides a theoretical basis for the visual design of modern fast-moving consumer goods, but also enables Chinese elements to flourish in the design of visual arts.