论文部分内容阅读
2015年著名京剧演员张火丁在美国纽约演出《白蛇传》和《锁麟囊》大获好评,引发西方主流媒体关注,而主办和承办该次演出活动的中国戏曲学院和中国对外演出公司对此也有不少值得总结的可靠经验,比如“零赠票”策略、多种宣传营销等。他们立足于让更多西方人了解中国优秀的戏曲艺术文化,在国家力量的支持下,通过不断的磨合与创新,开拓了策划与实施京剧海外演出的新局面。当然,演员本身的人品、戏品,也是演出获得真正成功所不可缺少的。今后,相关单位应继续挖掘各种渠道、设备、票务创意,以催生更多的优秀戏曲内容和演员,继续提升中国音乐与舞台文化的国际影响力。
In 2015, famous singer-songwriter Zhang Huoding won great acclaim in New York City in the United States, performing “White Snake” and “Locking Lun”, which aroused the attention of the mainstream media in the West. The Chinese Opera Academy and the Chinese performing arts company which host and host the performance also have Many worthy of summary of reliable experience, such as “zero gift ” strategy, a variety of promotional marketing. Based on letting more Westerners know about the fine Chinese opera art and culture, and with the support of the national power, they have opened up a new phase of planning and implementing overseas performances of Beijing Opera through continuous running-in and innovation. Of course, the actor’s own character, drama, is also the show’s true success is indispensable. In the future, relevant agencies should continue to tap various channels, equipment and ticketing ideas to spawn more excellent drama content and actors and continue to enhance the international influence of Chinese music and stage culture.