随着我国社会的发展,社会公益团体、企事业单位以及公民个人广泛参与到社会慈善活动中。公民及社会组织捐赠热情得到极大提升。社会募捐成为我国实施救灾和扶助困难人员的重要途径。本文主要结合问卷调查和访谈两种方法考察当前募捐者心理,主要阐明了募捐者三种心态:助人为乐,甘于奉献;态度冷淡,不屑一顾;态度不明确,容易从众。此外针对不同的心态进一步介绍了劝募的科学方法。 With the development of our society, social welfare organizations, enterprises and public institutions as well as individual citizens have been widely involved in social charity activities. The donation enthusiasm of citizens and social organizations has been greatly enhanced. Social fundraising has become an important way for China to implement disaster relief and help people in need. This paper mainly investigates the psychology of current fundraisers by means of questionnaires and interviews. It mainly expounds three kinds of mentality of fundraisers: helping others, giving them dedication; indifference and disdain; attitude is not clear and easy to follow. In addition, according to different mentality further introduced the scientific method of recruitment.